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Marketing. It's a Marathon, not a Sprint
Well, it is to us. There are plenty of companies who'll make promises like: "Game changing social media posts" "10 new, hot leads every...

Shelagh Milligan
Aug 1, 20242 min read
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Is marketing expensive?
The simple answer here is 'yes, it is' but actually, that's the wrong question. The question should be "How much should I invest in...

Shelagh Milligan
Dec 7, 20232 min read
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Who is Ahmed the Elephant and why is he being celebrated with a Google Doodle?
Google is honouring the first giant tusked elephant to be protected under presidential decree in Kenya by providing a doodle. Ahmed the...

Shelagh Milligan
Dec 6, 20233 min read
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What is a decent marketing budget?
With ever increasing options for getting in front of potential customers; Google Ads, magazines/newspapers, social media platforms,...

Shelagh Milligan
Aug 3, 20222 min read
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Design
Visual hierarchy is how design elements are organised to influence the order that you see them. There's a ton of information available...

Shelagh Milligan
Mar 16, 20221 min read
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Should my Business be on Instagram?
Instagram is basically a simplified version of Facebook with an emphasis on sharing images. Same principles apply in that you follow...

Shelagh Milligan
May 2, 20213 min read
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Simple and Free Way to Attract Website Traffic (and not everyone's doing it)
Wait, what? Are websites still a thing? Hell yeah. I am lucky (old) enough to have been at university studying marketing when websites...

Shelagh Milligan
Apr 28, 20213 min read
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Five ways to use awareness days to boost social media engagement
What with National Cheeseburger Day, Lumpy Rug Day and Lost Sock Memorial Day, you'll find a plethora of weird and wonderful 'holidays'...

Shelagh Milligan
Apr 23, 20213 min read
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