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Insights
Is it just me or has LinkedIn become a slightly awkward space
How to squeeze serious ideas into the feed between the selfies, the side hustles and the overnight success stories.
Why Stakeholders Nod then do the Opposite
Agreement in the room isn’t the same as alignment afterwards
Why Marketing Still Feels Uncomfortable in Engineering - And Why That’s a Problem
The Problem Isn’t Marketing. It’s How Marketing Is Usually Done.
Why the Loudest Brands Aren’t Always the Most Trusted
When did being everywhere become a substitute for being believable?
When Momentum Masquerades as Progress
Why organisations act quickly and what they miss when understanding comes second.
Why Meaningful Communication Takes Time
When ‘Just Get the Message Out’ Fails in Complex Organisations.
What Good Communication Looks Like
Good Communication Doesn’t Look Like What Most People Expect...
What Organisations Miss When They Say “We’ve Identified Our Stakeholders”
Why Your Stakeholder Map Might Be Giving You a False Sense of Security
How AI Is Changing Marketing (And What Still Matters)
AI Is Speeding Up Marketing. That’s Not Always a Good Thing...
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