AYE MEDIA
Why do so many technical and engineering organisations struggle to start marketing despite having plenty to say?
And why it's hard to spot at first
And how to get brutally honest employee feedback
Fifty employees. Fifty LinkedIn networks. One very large audience
A practical guide to B2B marketing, covering credibility, clarity, strategy alignment and how to stand out without overselling.
A practical guide to video production for businesses, explaining when to use smartphone video and when to invest in professional promotional video.
How to choose social media management support that builds credibility and real engagement.
Why most engineering social posts are invisible (and what customers actually care about).
How to squeeze serious ideas into the feed between the selfies, the side hustles and the overnight success stories.
Agreement in the room isn’t the same as alignment afterwards.
The gaps we see most often.
How Not to Miss PR Opportunities.
The Problem Isn’t Marketing. It’s How Marketing Is Usually Done.
When did being everywhere become a substitute for being believable?
Why organisations act quickly and what they miss when understanding comes second.
When ‘Just Get the Message Out’ Fails in Complex Organisations.
Good Communication Doesn’t Look Like What Most People Expect...
Why Your Stakeholder Map Might Be Giving You a False Sense of Security.
AI Is Speeding Up Marketing. That’s Not Always a Good Thing...
