Insights
Why employees rarely speak openly in staff surveys and feedback forums
And how to get brutally honest employee feedback
The Untapped Marketing Opportunity Most Companies are Sitting on
Fifty employees. Fifty LinkedIn networks. One very large audience
What Good B2B Marketing Looks and Feels Like
A practical guide to B2B marketing, covering credibility, clarity, strategy alignment and how to stand out without overselling.
When to Use Professional Video Production vs Smartphone Video for Your Business
A practical guide to video production for businesses, explaining when to use smartphone video and when to invest in professional promotional video.
What to look for in social media management support
How to choose social media management support that builds credibility and real engagement.
Stop Posting Start Thinking
Why most engineering social posts are invisible (and what customers actually care about).
Is it just me or has LinkedIn become a slightly awkward space
How to squeeze serious ideas into the feed between the selfies, the side hustles and the overnight success stories.
Why Stakeholders Nod then do the Opposite
Agreement in the room isn’t the same as alignment afterwards.
Why Marketing Still Feels Uncomfortable in Engineering - And Why That’s a Problem
The Problem Isn’t Marketing. It’s How Marketing Is Usually Done.
Why the Loudest Brands Aren’t Always the Most Trusted
When did being everywhere become a substitute for being believable?
When Momentum Masquerades as Progress in Internal Communication
Why organisations act quickly and what they miss when understanding comes second.
Why Meaningful Communication Takes Time
When ‘Just Get the Message Out’ Fails in Complex Organisations.
What Good Communication Looks Like
Good Communication Doesn’t Look Like What Most People Expect...
What Organisations Miss When They Say “We’ve Identified Our Stakeholders”
Why Your Stakeholder Map Might Be Giving You a False Sense of Security.
How AI Is Changing Marketing (And What Still Matters)
AI Is Speeding Up Marketing. That’s Not Always a Good Thing...